Brand Strategist & Designer.

I'm Jazmine Alexander, a brand strategist and designer based in Maryland. I specialize in helping startups, organizations, and established brands transform early-stage ideas into clear, actionable brand strategies that drive design, development, and long-term impact.

With experience leading cross-functional teams, managing brand campaigns, and building brand systems from the ground up, I bring a unique blend of structure, creativity, and strategic insight to every project. My background in branding and strategic design has shaped how I approach brand strategy, not just as a plan, but as a story, a system, and a way to connect meaningfully with your audience.

I've partnered with clients across education, fashion, wellness, and government sectors, from rebranding public programs to advising startups on brand positioning and go-to-market strategy. At the core of my work is a commitment to clarity: asking the right questions, identifying what matters, and building brand foundations that are not only creative, but aligned and enduring.

Whether you're launching a new venture, repositioning an established organization, or building a cohesive brand system, I help you move from ideas to impact.