Hey there, I'm Jazmine, an independent Art Director & Brand Designer Based in Maryland
I'm Jazmine, a passionate designer with a love for creativity, innovation, and cultural diversity. My fascination with design traces back to my childhood when I was captivated by the mesmerizing world of visual storytelling. It all started with a TV show called Fashion Runway, where I marveled at the diverse designs, each with its own profound meaning and narrative.
As I grew older, my passion for design deepened, leading me to pursue a path in fashion design during my freshman year of college. Though I ultimately chose a different major, the experience left a lasting impression on me. It taught me the power of art and creation to impact lives and attitudes in profound ways.
When I'm not immersed in design projects, you can find me indulging in my love for horror movies, which fuels my passion for storytelling and narrative-driven design. I believe that understanding the psychology of fear and suspense can enhance the emotional impact of design, whether it's through eerie visuals or suspenseful user experiences.
Current & Previous Clients Projects
Scribbles and Friends
Created captivating branding and YouTube channel assets for Scribbles and Friends, a children's media project aimed at fostering creativity and learning. Developed an engaging introduction video and designed eye-catching thumbnails and banners to enhance viewer engagement and brand recognition.
Emery Professional Development Center
Led the branding and visual identity development for the Emery Professional Development Center, a hub for educational training and resources. Created a cohesive brand strategy and designed website elements, signage, and marketing collateral to promote the center's offerings and enhance its professional image.
Punk Nation Restaurant
Conceptualized and designed the branding and environmental elements for Punk Nation Restaurant, an edgy dining concept inspired by punk culture. Created immersive environmental designs, print collateral, and digital assets to capture the rebellious spirit of the brand and enhance the dining experience for patrons.
Early Childhood Education Division
Designed comprehensive educational materials and branding collateral for the Early Childhood Education Division, catering to infants, toddlers, and families. Developed informative brochures, enrollment materials, and family services branding materials to promote engagement and communication with parents and caregivers.
Athene Chocolate Bar
Spearheaded the brand extension and marketing campaign for Athene Chocolate Bar, a collaboration with Nike. Developed a comprehensive brand strategy and directed the creative development of packaging designs, advertisements, and promotional materials to establish a unique identity in the competitive chocolate market.
Sewcially Inspired
Crafted a compelling brand identity and online presence for Sewcially Inspired, a platform for sewing enthusiasts. Developed a vibrant website design and provided art direction for photoshoots to showcase the craftsmanship and creativity of sewing projects, attracting and engaging a passionate community of users.
Culture & Design Journal
Welcome to my Culture & Design Journal, where I delve deep into the creative process behind my capstone project, "Cultural Awareness and Design Integration." As a Cultural Design Researcher and Educator, I explore the fascinating intersection of color and culture. Through surveys, data analysis, and cultural insights, I investigate how different cultures interpret and respond to color, aiming to bring awareness to the significance of color across diverse cultural landscapes. Join me as I share insights, inspiration, and the journey of bringing my vision to life.
